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Analyzing relevant keywords (search terms) and competition for those keywords is important. Finding search terms mostly used by users in search engine is required.
Content Optimization
Properly drafted content as per keywords chosen required more attention. Search engine algorithms verifies relevance between keywords and web site contents.
User Connections
Social medias are the best way to stay connected with users. Apart from web site contents, need to post user interest contents on social media sites to keep users connected.